Introduction
Google launched its major update in March 2024 against low-quality content and to apply some new spam policies. This included both a core algorithm update and new spam policies targeting manipulative activities like content scaling, expired domain abuse, and site reputation abuse.
The main goal of this google core update is to find helpful content, trustworthy information on search engine result page.
You can find the best answers to your questions quickly and easily with Google. They focused their March 2024 update on making this happen. The changes to your website have impacted many things, so let’s take a closer look.
Google March 2024 Core Update
In March 2024, Google rolled out its major update to its core search ranking systems. These updates are released periodically to continually improve the quality of search results. Due to the complexity of this update, website owners may experience some initial swings in ranking while the adjustments take effect. It’s important to keep in mind that Google doesn’t base its assessment of content quality on just one element. Their systems are always changing in order to identify websites that exhibit authority, competence, and reliability.
Google is always improving the way it determines which websites are genuinely beneficial and trustworthy. This update was noteworthy because it modified a number of algorithms in an effort to better identify and present material that actually responds to user inquiries. Google is always improving the way it determines which websites are genuinely beneficial and trustworthy. This update was noteworthy because it modified a number of algorithms in an effort to better identify and present material that actually responds to user inquiries.
According to google, as long as content creators continue to produce engaging content intended for audiences, there is nothing new or unique they need to do for this upgrade. But who are not ranking well, they need to concentrate on creating helpful content, reliable content or user-friendly content.
New Spam Policies
Our anti-spam guidelines aim to stop actions that could break down Google’s search engine ranking. Google has released three new spam regulations and they are as follows,
1. Expired domain abuse
2. Scaled content abuse
3. Site reputation abuse
Google advise content producers to check all of policies about spam to make sure they aren’t involved in any inappropriate behaviour. Websites that do not display at all or rank lower in results may be the consequence of violating our spam policies. Site owners who are impacted by a manual action related to spam will be notified through their registered Search Console account and have the option to request a reconsideration of the action.
Now we will explore each newly released spam policies,
1. Expired domain abuse: Purchasing an expired domain name and using it primarily to host content that offers little to no value to visitors is known as expired domain abuse. Google says that, abuse of expired domains is not something that happens by accident. It’s a tactic used by those who want to use a domain name’s historical reputation to rank highly in Search with low-value content.
2. Scaled content abuse: When numerous pages are created primarily with the intention of influencing search rankings rather than assisting users, this is known as scaled content abuse. Regardless of how it’s made, this harmful practice usually focuses on producing a lot of unoriginal content that offers users little to nothing value. The purpose of this new policy is to ensure that, regardless of whether content is produced through automation, human efforts, or a combination of human and automated processes, they may take appropriate action on scaled content abuse as necessary
3. Site reputation abuse: When third-party pages are released with little to no first-party control or involvement and the intention is to manipulate Search rankings by utilizing the ranking signals of the first-party site, this is known as site reputation abuse. These third-party pages include sponsored, advertising, partner, and other third-party pages that are usually unrelated to the primary goal of the host site, or created without the host site’s direct supervision or involvement, and offer little to no value to users.
Here is a quick guide to Do’s and Don’ts of Core Update and Spam Policies.
Core Update: DOs
Prioritize Value: Craft content that educates, entertains, or solves problems for your audience. Focus on in-depth explanations, unique insights, and addressing user needs.
Be Original: Develop fresh content with your own voice and perspective. Back up your claims with data and reliable sources. Avoid rehashing existing ideas.
Optimize for Users: Make your website user-friendly! Ensure it loads quickly, offers easy navigation, and is free from intrusive ads or pop-ups.
Core Update: DON’Ts
Cut Corners: Avoid thin content, keyword stuffing, or content farms. Aim for informative, high-quality writing.
Copy Others: Rephrasing existing content won’t fly. Strive for originality and unique angles.
Neglecting User Experience: If your website is slow, cluttered, or difficult to navigate, users will bounce. Prioritize a smooth user journey.
Spam Policies: DOs
Build Trust & Authority: Acquire backlinks from reputable websites and create valuable content to establish yourself as an expert.
Maintain a Clean Reputation: Avoid fake reviews, misleading tactics, or buying expired domains just for backlink manipulation.
Spam Policies: DON’Ts
Engaging in Scaled Content Abuse: Don’t mass-produce low-quality content across domains to manipulate search results.
Attempting Site Reputation Abuse: Earning trust takes time. Avoid fake reviews, backlinks, or other tactics to artificially inflate your reputation.
Purchasing Expired Domains: Buying expired domains with backlinks just to host spammy content won’t work anymore.
Conclusion:
The March 2024 update is a turning point for your search. Google prioritizes user-centric content. Focus on value, originality, and user experience. Don’t cut corners with thin content or neglect mobile users. Avoid spammy tactics like fake reviews or buying backlinks. Embrace this as an opportunity to create content that deserves to rank high and build trust with your audience.
